EVERYONES SECRET STARTED AS A TUMBLR BLOG IN 2011. FRIENDS CURATING THEIR CIRCLE’S AESTHETIC, - SHOWCASING ART, PHOTOGRAPHY AND MUSIC, BOTH ONLINE AND OFFLINE.
WE FELL IN LOVE WITH THE INTERNET BECAUSE OF ITS ANONYMITY AND POTENTIAL FOR YOUNG CREATIVES. AS WE FELT THE RISE OF SOCIAL MEDIA AND UNFILTERED CONTENT WAS CONTRARY TO THE INITIAL IDEA OF THE INTERNET, WE WENT OFFLINE IN 2015.
THE CAPSULE COLLECTION “EST_001:הסוד של כולם" IS THE FIRST PUBLIC APPEARANCE EVER SINCE. TODAY EVERYONES SECRET IS A CREATIVE COLLECTIVE. A PLATFORM WHERE FRIENDS AND FAMILY CONNECT. THE CONGLOMERATE MOVES TOGETHER, INDEPENDENT OF EACH OTHER.
WE ARE WHO WE ARE WHEN NO ONE IS WATCHING. WE ALL HAVE OUR OWN SECRETS. IN THE CONGLOMERATE THOSE SECRETS ARE SHARED, IN ORDER TO EMPOWER, DISCOVER AND PRODUCE. WE MOVE OUT OF TEL AVIV, BERLIN, HAMBURG AND LONDON.
